Industry News, Marketing News

L’Occitane Travel Retail Plants Botanical Lab Pop-Up in Hainan

The travel retail activation, which opened on Sept. 27 at Block C F3-303, invites travelers on a multi-sensory journey through the brand’s botanical ingredients to create personalized beauty experiences.

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By: Lianna Albrizio

Associate Editor

L’Occitane Group has partnered with China Duty Free Group (CDFG) to launch its first L’Occitane en Provence botanical lab pop-up at the CDF International Duty-Free Complex in Sanya, Hainan. The travel retail activation, which opened on Sept. 27 at Block C F3-303, invites travelers on a multi-sensory journey through the brand’s botanical ingredients to create personalized beauty experiences. The new concept further showcases the expertise of L’Occitane en Provence in botanical sciences and mar...

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